For pet ownersPet Owner

For veterinary professionals

Real evidence supports confident recommendations

When you know the products work, you can focus on what fits.

VETRADENT® product family on a table: water additive, wipes, powder, spray, veggie chews, and toothpaste

Demonstrated Efficacy

59% tartar reduction1

VETRADENT® products are unique because they work to make it harder for plaque and tartar to accumulate by altering the mouth’s environment.

Dogs treated with VETRADENT® Dental Wipes had a 58.9% reduction in tartar scores, 37% reduction in gingivitis scores and 17% reduction in plaque scores compared to dogs receiving no treatment.1

59% less tartar
  • 37% less gingivitis
  • 17% less plaque
VETRADENT® Dental Wipes canister, open
A dog and a cat drinking from water bowls with VETRADENT® Water Additive

Also, VETRADENT® Water Additive showed significant improvements in tartar reduction.2

¹ Dental Wipes study meeting VOHC standards; study summary available on request.

² Water Additive clinical study; study summary available on request.

*Achieved in dogs only. VETRADENT® Water Additive and Powder Water Additive were achieved with once monthly brushing in accordance with the study design.

Demonstrated Safety

From a third-party laboratory GSP study

Food grade ingredients safe for everyday consumption

Studies were conducted to evaluate the safety of VETRADENT® in 18 healthy adult dogs and 18 healthy adult cats. Made with Biotrate® patented technology, VETRADENT® uses food grade ingredients that are safe for everyday consumption. Please contact our Veterinary Technical Support Team for full safety information.

A happy dog on a yellow background

Ingredient Listing

Sodium Citrate

What it doesGrabs onto minerals in the pet’s saliva before they can harden plaque into tartar.

Zinc Chloride

What it doesNeutralizes the sulfur compounds that cause odor so breath smells fresher.

Citric Acid

What it doesMaintains the pH balance in the mouth to support a healthy oral environment.

Also contains — Potassium Benzoate, Disodium EDTA

Reduced Halitosis

From a Dental Wipes study meeting VOHC standards

A dog getting its teeth cleaned with a VETRADENT® Dental Wipe

20% halitosis reduction

Without proper care, odor-producing bacteria can build up in a dog’s mouth. Dogs in a clinical study with VETRADENT® Dental Wipes experienced up to a 20% reduction in halitosis.

Without consistent home care, dental disease can develop

  1. Illustration: plaque bacteria accumulating at the gumline

    01 Plaque accumulates

  2. Illustration: plaque hardening into calculus (tartar)

    02 Calculus develops

  3. Illustration: inflamed gums as dental disease progresses

    03 Disease progresses

Biotrate® Technology

How VETRADENT® patented Biotrate® Technology works

The active ingredients in VETRADENT® bind to magnesium, calcium and iron found in the pet’s saliva, making them unavailable to calcify plaque into tartar.

Illustration: Biotrate® binds to minerals in saliva and carries them away from plaque
Illustration: without available minerals, plaque stays soft and tartar is prevented

Resources to make promoting home dental care more doable

We’re here to equip and empower your clinic teams.

For Clinic Teams

For Pet Owners

VETRADENT® Dental Wipes in use

Dental Wipes

  • Benefit: easier active care
  • Best for: training young pets or owners who want a mess-free option

VOHC Accepted Achieved in dogs only.

DOWNLOAD SDS
Administration
Rub outer surface of the teeth and gumline once daily
Active ingredients
Sodium citrate, citric acid, zinc chloride
Package size
60 count
VETRADENT® Water Additive in use

Water Additive

  • Benefit: compliance with every sip of water
  • Best for: convenience seekers or anyone just getting started

VOHC Accepted Achieved in dogs only. VETRADENT® Water Additive was achieved with once monthly brushing in accordance with the study design.

DOWNLOAD SDS
Administration
Add to pet’s drinking water with every bowl refill
Active ingredients
Sodium citrate, citric acid, zinc chloride
Package size
17 oz
VETRADENT® Powder Water Additive in use

Powder Water Additive

  • Benefit: stretches budgets with more servings per package than liquid VETRADENT® Water Additive
  • Best for: the cost-conscious or multi-pet households

VOHC Accepted Achieved in dogs only. VETRADENT® Powder Water Additive was achieved with once monthly brushing in accordance with the study design.

DOWNLOAD SDS
Administration
Add to pet’s drinking water with every bowl refill
Active ingredients
Sodium citrate, citric acid, zinc citrate
Package size
10.6 oz